Below are some recommended books for new trilheiros:
To Sell Is Human: The Surprising Truth About Moving Others
Making sales a natural part of your daily journey.
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Insight into strategy and its influence on the market.
The Long Tail: Why the Future of Business is Selling Less of More
Market insight for large scale products.
Delivering Happiness: A Path to Profits, Passion, and Purpose
History of a strong culture aimed at building a big business.
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Techniques used by retailers to a higher conversion in physical stores.
How to Win Friends & Influence People
How to relate in your professional and personal life.
The Non-Designer's Design Book
Introduction to basic design for engineers and biz-devs.
Zero to One: Notes on Startups, or How to Build the Future
Intuitive vision for creating successful startups.